The first DNA Footwear store opened in Bensonhurst, Brooklyn in 2004. Since then, we have grown to become the go-to footwear shopping experience for men, women and kids with four retail stores throughout Brooklyn.

The only thing we’re more passionate about than our footwear at DNA are the people who wear them. We're dedicated to providing you with the best service and product possible at honest prices that will leave you walking around feeling confident and comfortable.

Our collection is made up of thoughtfully curated styles selected from our favorite brands and DNA Footwear's own in-house branded styles. We also frequently introduce new styles that fit every look and lifestyle, and we’re constantly evolving, just like the borough we call home.