Brooklyn. It’s in our DNA. The first DNA Footwear store opened in Bensonhurst, Brooklyn in 2004. Since then, we have become the go to shopping experience for men, women and kid's with seven retail stores throughout Brooklyn and Manhattan.
Our site is a thoughtfully curated selection of our favorite seasonal brands as well as collections and styles that we've designed in-house at our Sunset Park Headquarters. We introduce new styles weekly, and we’re constantly evolving, just like the borough we call home. A truly experiential and independent retailer with the mission of helping you take on the world, one step at a time.
Street-chic meets urban sophistication for your mind, body & sole.