Welcome to the new DNA Footwear.COM!

Stay in the know on-the-go with lifestyle, style, music and more from Brooklyn's favorite independent footwear store.  

If you haven't noticed, we're doing things a little differently. Retail is a competitive industry, there is an overwhelm of options these days and we find that sometimes the customer misses out on quality products at affordable prices so we've simplified and thoughtfully consolidated our men's and women's selections and completely revamped our website just for YOU! With all things DNA Footwear, DNA New York and DNA Sustainable now an easier click away, our new website is intentionally curated to showcase our favorite seasonal brands and styles.
  • Looking for your Spring and Summer must haves? We've got the Rockaway for you!
  • Looking for a light weight sneaker for your upcoming travel adventures? Throw the DNA New York Carroll jogger in your bag!
  • Looking for an alternative to leathers or synthetics? Choose from our DNA Sustainable collection featuring organic, upcycled and all-natural materials. Coming SOON! 

To our loyal DNA Footwear customers: We thank you from the bottom of our souls/soles for your continued support and are looking forward to bringing you quality product that you LOVE! We know this change is different from what you're used to. Our intention is to offer a more enjoyable and thoughtfully curated shopping experience in-store and online from style selection to aesthetics, music curation to local resources. Our brick & mortar shops still carry a large variety of the best multi-brand selections in Brooklyn, New York from Vans to Converse, Vagabond, Blundstone, Red Wing and more for men, women and kids. Our new site is currently only featuring curated products for mind, body and sole for men and women (kids' coming soon!). We appreciate you and are so excited for what the future holds as DNA Footwear continues to evolve with the borough of Brooklyn and our international community.

~ The DNA Footwear Family