Reebok

A subsidiary of the Adidas brand, Reebok has a pioneer story. In 1890, Joseph William Foster, a small town running shoe producer had a brilliant idea; to create spiked running shoes. After these shoes having taken off, he created a company and called it J.W. Foster and Sons, which later became Reebok. The name came from a word found in a dictionary that Joseph Foster has won in a race as a young kid, thus giving the name of the company some significance. From then on it was all uphill, creating the first fitness shoe from women, Reebok became especially popular in the 80s. Since then, they have been the brand behind all innovative action in sportswear, always creating never before seen concepts. Furthermore, today Reebok is the official supplier to the NFL and Major League Baseball. Reebok's latest invention, is changing the way we look at exercising. The EasyTone footwear collection, allows consumers to “take the gym with them, letting you work your muscles out by just walking. Always ahead of the game, it is no surprise that Reebok is the leading brand in the sports industry as well as in the shoe engineering world.