Palladium

The Palladium did not start off as a shoe company; it was in fact a tires company. It was founded to manufacture rubber tires for the aviation industry in 1920, and their tires were so well made and resistant that soon, the whole aviation circuit of Europe used them to get their tires. When World War II ended, so did their business, since military production on the whole decreased. The company moved to France and began to produce footwear, the thought being to apply the same quality and durability of their tires to shoes. Their boots were successful, and people were using them in expeditions to Africa, and different mountains around the world. Today, Palladium is a contemporary brand that makes every days shoes. Its popularity continues to grow and Palladium boots have been feature in publications like GQ magazine and Elle.com. While the owner of Palladium pair of shoes does not need to go on an expedition or climb a mountain, he can be sure to be comfortable as long as he is wearing these shoes.