Joe's Jeans

Soar to great heights in some of the hottest shoes around by Joe's Jeans. In business since 1987, Joe's Jeans actually used to go by the name Innovo Group. Back then, they mainly made products for Wal-Mart and other similar retailers. Women's jeans were first on the agenda, although they eventually expanded beyond the world of denim. Years later in 2001, an LA clothing designer by the name of Joe Dahan made a deal with Innovo Group to produce goods for them. This deal changed the face of Innovo Group forever. A mere six years later, 2007 saw Innovo shedding all other brands and retailers and committing to a new business endeavor. This of course meant adopting a new name: Joe's Jeans. Their first store opened in 2008 and Joe's Jeans has since made it's mark across the US and Europe at various high end retailers. The rest, as they say, is history.