Generic Surplus

Generic Surplus was founded in Los Angeles, CA in 2008 with the aim of taking the evolution of the everyday shoe one step further. The post-modern shoe company captures the LA spirit in each and every shoe, proving their relentless commitment to functionality and design. Discarding logos and approaching design with a fresh eye, their designs are clean, defined, and incorporate streetwear, rock n' roll, and avant-garde fashion. Blurring the line between sneaker and shoe, casual and dressy, Generic Surplus celebrates individuality and understated sophistication.