Fitflop

Personal trainer Marcia Kilgore wanted to solve a problem; making weight-loss and exercise practical for women. Weight-loss consists of two things, diet and exercise. The woman of today is very busy, working and running errands, so it was Kilgore's idea to create a flip flop worn to run errands, that allows you to work out. Fit flop's motto is "We Want a Workout While We Walk!", and thanks to the Wobbleboard technology it is now possible. Wobbleboard is the main part of the Fitflop sole, and it is designed in a way that the section in the toes to "push-off" and get a more active walk, the heel part is designed to be comfortable, and the middle portion is made to extend the use of your leg muscles. Thanks to Fitflop there is now a show that allows us to exercise while we are running errands, without having to compromise our outfits wearing sneakers.