80%20

According to 80%20, "you create out of your own passion" and here at DNA Footwear our passion is shoes. The 80%20 concept was derived from Ce Ce Chin's observation that we tend to wear our favorite 20% of our wardrobe 80% of the time. The brand exemplifies the ratio of knowing your life, your style, and your aspirations: 80% live, 20% shoes = 100% love.