Archive for the ‘Shopping’ Category

PONY, A New York Original

Tuesday, April 8th, 2014

Don’t call it a comeback.

PONY is making sure summer 2014 belongs to the New York originals. Established on the Upper Eastside of Manhattan in the early 70’s, PONY’s been on a bit of a stateside hiatus, but in the 8 short months PONY’s been back home, the Product of New York line has launched a massive welcome back campaign on their old stomping grounds of NYC.

Taking complete advantage of the recent retro craze, PONY is taking a serious cool kid approach to the brand’s spring/summer 2014 collection, reaching deep into their throwback catalog and putting together some impressive colorways of MUST have retro offerings. Perfect examples of said retros are the leather constructed takes on the Topstar and Topstar high or the canvas built Slamdunk low. Each originally designed for the hard-wood, the street worthy kicks now boast premium constructions with a series of contrasting elements in the form of multiple PONY branding. This summer is for sure looking like a #summerofpony. What silhouettes are you guys feeling? Personally the Slamdunk is pretty much the truth in my opinion; so what PONY kicks are you coppin’ and rockin’ this summer?

(All photos courtesy of the PONY Spring 2014 Lookbook.)

PERFECT STOCKING STUFFERS: Leather Shoe Care Kits by Wolverine, Red Wing, and UGG Australia

Monday, December 23rd, 2013

1000 miles worth of walks and wet, winter weather leave our loved-for-so-long leather boots and shoes wishing we would love them better. Luxury leather experts,  Red Wing, Wolverine 1000  Mile and UGG Australia agree! So, this holiday season, they have boxed up the best of their leather care products, into deluxe shoe care kits that make the perfect gift for the leather lovers on your stocking stuffer list. Included, in these gift sets are shoe polishes, brushes, oils and conditioners–all meant to freshen up leathers  with a  polished, supple finish.

Happy Holidays!

by L.S. Granados

STOCKING STUFFERS: Share the warmth with Stance socks and Wolverine

Wednesday, December 4th, 2013

With winter well on its way, the days get longer and colder, and layering up is the only way to keep warmer. Feet feel the burn of chilly weather the most, so show your feet some love, and hug them with warm fluffy socks by Wolverine & Stance. Be sure to share the warmth with family and friends because the gift of happy feet is a gift that keeps on giving, over and over, again.

For the men on your (naughty or) nice list, stock up on Wolverine’s Cotton Comfort or Full Cushion Crew socks for men, available in convenient multi packs.

Looking for something out of the ordinary? Stance offers an impressive selection of plush, combed cotton socks with deep heel pockets and elastic arch support. Our quick picks for man are the Granada, Hayes, Netherfield crew socks, pictured below.

Men's Stance socks at DNA Footwear

 Stance also carries an eclectic collection of socks for women.

Women's Stance socks at DNA Footwear

Knee-high and over-the-knee socks are a must have for women, and Stance has designed quite a few covetable socks and tights that offer unmatched quality, warmth, support and style. A few of our favorite knee highs include the Renaissance, Twinkle , Le Select, Diamonds and Malibu knee high socks. Looking for cute crew socks? Stance has you covered with sexy, sole lovin’ styles like the Swiss Miss, Sheera and  Indian Burn sheer crew socks, the Lelaina and Mash studded crew socks and the Taos Remix crew sock.

Women's Stance socks at DNA Footwear

Kids will get a kick out of fun styles like the Shark Attack, Old Bones, and Monkey Wrench crew socks.

Peruse our selection of Gift Ideas for more stocking stuffer faves that help you share the warmth, this holiday season.
Visit our Pinterest & Polyvore pages for more holiday inspiration.

by L  S.Granados, xoxo

Little Black Dress to Impress: Your Guide to High Heels, Pumps & Booties

Monday, December 2nd, 2013

Made famous by Coco Chanel and Audrey Hepburn, the ubiquitous Little Black Dress is synonymous with timeless taste and effortless elegance.

Well loved for its versatility and slimming sensibility, the Little Black Dress is easily embellished with festive accessories, statement pieces and heart stopping high heels, making it a holiday season must for style mavens from all walks of life.

Inspired by the parade of party lovin’ pumps and stunning stilettos designed by a few of our favorite brands like Chinese Laundry, French Connection, Jessica Simpson, Sam Edelman, & BCBGeneration, we’ve put together holiday style guides on Pinterest & Polyvore  for dressing up your Little Black Dress!

Guide to styling your little black dress

By L.S. Granados


MID SEASON SALE: Time to Stock Up on Boots!

Wednesday, November 13th, 2013

As we are getting ready to layering up for the cold months ahead, we are looking for ways to keep our tootsies warm and dry. While turning our shoe closet into a boot one can be an investment, it doesn’t need to be, especially during our Mid Season Sale! Keep reading, we’ve rounded up some of our best-sellers that are currently on sale, for a limited time!

This fall, thanks to brands like Chinese Laundry, Jessica Simpson, Matiko, MJUS, and Seychelles, there are tons of sexy updates on classic boot styles to wear for work and play (or both!).

The Lace Ups
Drawing it’s inspiration from classic men’s styles, lace up booties are a cool complement to any boyfriend-inspired pieces, in your closet. Pairing with cherry red lips is a must! Our favorites? The oxford-inspired Rhea wedge bootie from Matiko and SeychellesBeyond Belief attractive chukka bootie.

Matiko Rhea & Seychelles Beyond Belief booties
Red Red Wine
Somewhere between a deep red and a blackish purple, burgundy has become a mainstay for fall! Darker and more badass, this hue will bring out a strong sex appeal to your shoe closet. From suede to leather, the Chinese Laundry Ideal bootie and Maeve knee high boot by MJUS are unapologetically sexy!

Knee High Boots at DNA Footwear

Heavy Metal Riding Boots
With the studded and buckled up booties being the star for (too) many seasons already, these versions of heavy metal riding boots take an unconventional approach to a classic silhouette. Rimmed studs, buckles, and suede panels, the Ellister boot by Jessica Simpson and MJUS Nola riding boot will surely steal your attention away!

Knee High Riding Boots at DNA FootwearEnjoy!

By Josi

Shopping Event at DNA Footwear Greenpoint

Thursday, November 7th, 2013

Our Thursday shopping events are back, but this time it is in collaboration with Wolverine 1000 Mile, in our new store in Greenpoint!

Join us on Thursday, November 21st between 6-9pm, for a beers & bites, and meet Brooklyn designer Samantha Pleet, collaborator of the Wolverine 1000 Mile by Samantha Pleet collection.

Everyone that buys a pair of Wolverine 1000 Mile or Wolverine 1000 Mile by Samantha Pleet boots will receive a leather care kit gift. What’s more, one lucky guest will receive a pair of boots from the Wolverine collection of their choice. This shopping celebration is not to be missed!


Shopping event at DNA Footwear Greenpoint

About Wolverine 1000 Mile & Wolverine 1000 Mile by Samantha Pleet

Wolverine 1000 Mile & Wolverine 1000 Mile by Samantha Pleet

Crafted with great attention and using the same construction method as the Original, the new 1000 Mile Collection made in America is destined to become another classic. Inspired by original designs from the early 1900s, the boots are as comfortable as they are beautiful.

For their Wolverine 1000 Mile by Samantha Pleet collection, Wolverine partners with enchanting New York designer Samantha Pleet. The collection marries Wolverine’s rich heritage with Samantha’s mystical-meets-modern design aesthetic.

Come and discover these collections!

By Josi

Eyes-catching Wardrobe Staples: The Knee High Boot

Wednesday, October 23rd, 2013

While we’ve all been sporting our booties for the last few months of summer, with fall upon us the knee high boot is now, without a doubt, the one who’s stealing all of the attention. See all of our favorites — from rugged to casually stylish, to sleek & sexy, we bet you’ll need a pair of two in your closet!

Styles that just kiss the knee, feel fashionable, functional, and fresh for fall. Two trends that we’ve seen over and over again with brands like UGG Australia, Frye, Kork-Ease, and Bussola are embellishments (bows, buckles, and zippers) and chunky heels whether they are sky-highs or low & casuals.

Knee High Boots for Women at DNA Footwear

These calf-covering, classy-yet-sexy must-haves can be worn with everything from a warm sweater dress to a sexy pair of skinny for a play night in the City. So, to get you started on your new autumn closet we suggest the lightly distressed UGG Australia Darcie equestrian boot, the sassy high wedge Shawna boot by Kork-Ease, and the legendary Frye Melissa Button. These boots will be your new fall wardrobe staples!

Enjoy your boot shopping,

By Josi

BRAND OF THE WEEK: ASH Wedge Sneakers, at 20% OFF

Wednesday, October 16th, 2013

Looking for a street chic style, with a sporty versatility? This is easily within reach with ASH’s new fall collection of wedge sneakers for women. Oh and wait to hear this: This week, the full collection of ASH wedge sneakers for women, are at 20% off until October 19th!

From our favorites, the Bea Bis high-top sneaker is playfully laid back, and is the master of casual encounters. Designed with comfort in mind, the mid-height wedge is ideal for running around town then getting down afterhours. For the ultimate sneakerheads, the Body high wedge sneaker is equipped with an urban attitude and a sleek construction, featuring an asymmetrical side zip and a durable sole so you can walk a mile in these shoes –and then some.

ASH sneakers, Women's wedge sneakers, DNA Footwear, ASH Bea Bis High Wedge sneaker, ASH Body High Wedge sneaker


With ASH’s new collection, get ready to rock outfits that are chic, yet casual, playing for night and day.

 By Josi

MAKE A SPLASH with this season’s most trendy rain boots!

Monday, October 7th, 2013

It’s easy to love a sunny day and a cool breeze, but can we love a rainy day the same way?

The true fashionista says, ‘Yes!” knowing full well that her passion for fashion can hardly be dampened by a chilly downpour. That’s not to say we don’t prefer pairing our new sneaker wedges and bad-ass mid-calf boots with our favorite sweaters and long sleeves; it’s just that a few of our favorite brands like Sorel, Hunter,  & Tretorn have designed rain-proof boots to suit our craving for fashion forward styling.

Let it rain on your parade–we’ll show you how it’s done. Take a quick scroll down to see how we style our personal faves: the Conquest Carly Glow, the Slimpack Riding Glow–both by Sorel; the Original Gloss by Hunter; the Elsa and Plask by Tretorn.


Women's Rain Boots, Women's Tretorn Boots, Rain Boots at DNA Footwear, Tretorn Elsa Rain Boots at DNA Footwear, Teal Rain Boots for women
Women's Rain Boots, Women's Sorel Boots, Rain Boots at DNA Footwear, Sorel Conquest Carly Glow at DNA Footwear, Purple Rain Boots for women

As always, more inspiration for your rainy daze adventures on Polyvore.

By L.S. Granados

WEDGE SNEAKERS: Our “IT” Sneakers are IN!

Friday, September 27th, 2013

Sporty is no longer synonymous with sloppy journeys into the outside world in disheveled sweatpants and bland, forsaken sneakers.

Acutely aware that the fashion gods don’t like ugly, quite a few of our favorite brands have gotten down and dirty to scrub the streets of all things scrubby. Doing us the grandest favor, innovating in order to renovate, these fashion-forward wedge sneaker collections  have brought the goods to the table for the rest of us to savor–cutting the excuses and the crap because we can look better than that!

Thanks to brands like Ash, Desigual and Puma, those of us wishing to indulge a penchant for comfort without sacrificing style are finding that dreams do, indeed, come true for the comfort crew. Naturally, now, the time has come to repurpose the ugly, but comfy into arts & crafts scrap, and step into a world where the synergy between casual sportswear and stylish design has birthed a myriad of hybrid styles that transcend outdated aesthetic boundaries of comfort. Our faves include the Cool Ter wedge leather sneaker by Ash, the mid wedge floral Suny by Desigual, and the infamous Puma Sky Wedge – available in 8 colors.

ASH Wedge Sneaker, Women wedge sneakers, Wedge sneakers at DNA Footwear

For more inspiration, visit our Pinterest boards, and the Sport Femme Polyvore collection to keep you confidently motivated on your journey to fashion forward comfort and fitness.

Happy Shopping!

Love, Ls. Granados