Archive for the ‘Events’ Category

Shopping Event at DNA Footwear Greenpoint

Thursday, November 7th, 2013

Our Thursday shopping events are back, but this time it is in collaboration with Wolverine 1000 Mile, in our new store in Greenpoint!

Join us on Thursday, November 21st between 6-9pm, for a beers & bites, and meet Brooklyn designer Samantha Pleet, collaborator of the Wolverine 1000 Mile by Samantha Pleet collection.

Everyone that buys a pair of Wolverine 1000 Mile or Wolverine 1000 Mile by Samantha Pleet boots will receive a leather care kit gift. What’s more, one lucky guest will receive a pair of boots from the Wolverine collection of their choice. This shopping celebration is not to be missed!


Shopping event at DNA Footwear Greenpoint

About Wolverine 1000 Mile & Wolverine 1000 Mile by Samantha Pleet

Wolverine 1000 Mile & Wolverine 1000 Mile by Samantha Pleet

Crafted with great attention and using the same construction method as the Original, the new 1000 Mile Collection made in America is destined to become another classic. Inspired by original designs from the early 1900s, the boots are as comfortable as they are beautiful.

For their Wolverine 1000 Mile by Samantha Pleet collection, Wolverine partners with enchanting New York designer Samantha Pleet. The collection marries Wolverine’s rich heritage with Samantha’s mystical-meets-modern design aesthetic.

Come and discover these collections!

By Josi

VANS Warped Tour Tickets Sweepstakes!

Wednesday, July 3rd, 2013





We can hardly contain our excitement–Vans Warped Tour 2013 is under way!

The twisted festival of epic awesomeness  arrives in less than a week to NYC, and you should totally be there swaying to the sweet sound of rad jams, a collection of scantily clad rock-a-holics in tow.

We obviously think you should go–and so, in conjunction with VANS, we are giving away tickets  to the July 13th show at Nassau Coliseum. All you need to do to win them is use your ability to be so talented at showing us how badly you want to go!

If you find yourself currently in possession of 30 seconds to a minute, a  smartphone  and at least one friend,  winning tickets to the Vans Warped Tour is easier than removing the sharpie body art that won them for you in the first place. In this context, talent is defined as the expression of your own creative genius in all of its publicly appropriate forms–for example, skate tricks, bike tricks, cat memes (obviously), food art, acrobatics, eye-poppin’ contortions, feats of astounding awkwardness,  hilarious documentation of lost bets and/or extraordinary offers of self sacrifice in the interest of winning. Tickets will be awarded to followers of @dnafootwear who post an Instagram  photo  or video with #tix4tricks.

Dudes dazed and confused about what to wear to stay cool all day and bring the heat all night  can look past the haze. There ain’t nothin’ but good vibes and comfy times in a fresh pair of Happy Daze sneakers designed by Alex Knost  for the VANS Surf Siders collection.

Rock on!

L S.Granados for DNA Footwear


Shopping event at DNA Footwear Williamsburg

Wednesday, May 29th, 2013

Our Thursday shopping events are back, in collaboration with the Flogg team!

Join us on Thursday, May 30th between 6-9pm, to sip some champagne, and discover our new collection of Flogg sandals!

Flogg is a revolutionary new category of footwear – inspired by the laid back California lifestyle and invented for all women who want to feel good and look fantastic without sacrificing design. The hybrid between a Clog and a Flip Flop is made with natural wood, and genuine leather. Finally, something trendy, high heeled, and comfortable!


Shopping event: Join us on May 16th, at DNA Footwear Williamsburg

Friday, May 10th, 2013

DNA Footwear Williamsburg, New Mel Spring collection, Sprin 2013, Shopping event in Williamsburg, Special discounts on shoes, Shoe shopping

COACHELLA STYLE FILE: Inspired by Alessandra Ambrosio & DNA Footwear

Friday, April 19th, 2013


For a sweet look a la Alessandra Ambrosio, our go-to picks are the Sam Edelman Gigi or Mel’s Fresh III. Before heading out to your after-dark adventure, strap on Kelsie Dagger’s too-hot Carmen for instant sexification!

Party on, glamazons!


L S.Granados


Coachella Style File: Inspired by Kristana Holt & DNA Footwear

Friday, April 19th, 2013

1. FRYE Veronica Short2. STEVE MADDEN Troopa3. FORTRESS OF INCA Cameron4. DOLCE VITA Jentry5. MIA Livi6.DOLCE VITA Diandra7. MIA Helaine8. ROSEGOLD Zack9. FLOGG Rexfort II10. KELSIE DAGGER Carmanita

For those of us gals preferring a one-and-done approach to styling, we recommend Dolce Vita’s Jentry (4). Perhaps a seriously fashionable ode to the hilarious mullet, Dolce Vita’s Jentry is business in the front and party in the back. Featuring a sexy cutout at the heel, this cute bootie has gone slingback for the spring, and is just the thing to easily ease into a ragin’ night from a playful day!

For a legit walk on cloud 9, our Night Ragin’ hero is Flogg’s Rexfort II (9). These sole lovin’ heels are unbelievably comfortable, as they feature a memory-foam-like technology that molds to the curves of your sole, so you can party on with your sexy on.

Let the festivities rage on, DNA Beauties!!


L S.Granados

Love DNA

Monday, February 11th, 2013

How lovely it is to be in love– the stars and moon and sun’s in our eyes.

Who could’ve thought it would be so nice to dream of forever, and let go of the past—find a love so great, at long, long last.

As Valentine’s Day approaches fast, DNA is committed to presenting a wide selection of the flirtiest sole-mates to complement your sass!

Leyes de Atraccion @

Whether you’re bringing the love home or braving the weather to spend time elsewhere together, in honor of this grand celebration of love, we propose you take a peek at our LoveDNA Pinterest boards, brimming with ideas to kick off the festivities and knock the socks off your Honey!

Wild at Heart @

Love always,

DNA Footwear

by L S.Granados

Shopping celebration: DNA Footwear Williamsburg 1 year Anniversary

Wednesday, October 24th, 2012

Due to Hurricane Sandy, please note that this event has been canceled.

Coffee shops, street music, an abundance of the best thrift stores, little boutique gems, and a gaggle of artsy residents bizarrely wearing the latest fashion trends, Williamsburg is indeed the unofficial East Coast birthplace of hipsterism, so called by Forbes.

It has already been a year since this eccentric and strangely charming neighborhood has welcomed DNA Footwear’s fifth location. The welcome is as warm as its beginnings, and as a way to thank all of you, we are inviting you for an exclusive shopping event on Tuesday, November 13th.

In collaboration with Brooklyn Brewery and Brooklyn designer, Samantha Pleet, collaborator of the Wolverine 1000 Mile collection, DNA’s rustic-chic location will be feted with a beers & bites shopping event, complete with live music, giveaways, shoe raffles & a 20% discount on most brands!

Certainly an event that should not be missed, join DNA employees, loyal customers, and footwear representatives on this meaningful occasion.

This event is open to all, be sure to RSVP at We look forward to seeing you there!

by Josi

Trend Alert – Jeffrey Campbell Homg Low Wedge Sneaker

Tuesday, June 26th, 2012

.From the time they hit the fashion scene, wedge sneakers have been a total hit. Fashionistas (and children of the 90’s) everywhere love the combination of the casual comfort of a sneaker with the style of a wedge. Those of us in the 90’s remember sneakers with huge platforms, a style the Spice Girls and club kids made popular.

Homg Low Wedge Platform Sneaker - Black

As one of the “sneakers” in Jeffrey Campbell’s JC Play Collection, the Homg Low Wedge Sneaker has been seen on several celebrities . In fact, both Miley Cyrus and Carly Rae Jepson were recently spotted in a pair of these flatforms, Miley in the studded version and Carly in the floral print. But don’t let the word sneaker fool you, these are not for athletic activities but then again shopping is a sport. You can rock them with denim shorts like Miley and Carly or really bring back the 90’s by pairing them with a cute summer dress.

By Dynelle Skinner


Sales To Die For

Friday, June 22nd, 2012

Featuring Select Styles in Sixty Seven by Mustang and All styles by Report Signature

72286 High Heel Sandal - Vachetta Camel 72093 High Heel Sandal - Vachetta Orange 72995 Platform Sandal - Bogota Ice
72689 High Peep-Toe Wedge - Bogota Ice 72994 Platform Sandal - Vachetta Camel Sixtyseven

Feeling Corky…

Of course you are!  Be empowered and enjoy the summer in any of our Sixty Seven by Mustang platform wedges. If you are looking for a more comfortable classic look then the Vachetta Platform Sandal is just the shoe for you. The thick one strap smooth leather is adorned with two oversized gold buckles giving you the perfect amount of spunk and class. Sixty Seven by Mustang’s Platform Sandal also presents another comfort choice giving all your looks that overall delicate touch! However, if you are more of a bold fashionista then Sixty Seven Mustang’s   5” no nonsense high peep toe wedge is definitely more your stilo. These sexy nudes will have your friends and onlookers oh so jealous.  Have I mentioned yet that all these styles are now selling at 30% OFF- surely an offer you cannot resist!

For all you hardcore gals we know that Sixty Seven Mustang’s wooden heels may cater more to your strong fashion sense. The Vachetta Orange High Heel BEUTS are for those willing and ready to make a statement. The soft orange earth tone leather studded to the light wood platform gives you all the edge you’ll ever need! Its sister Vachetta Camel High Heel pair is another summer staple for sure. You can pair these natural tone pumps with cropped denim jeans for a casual night out on the town or dress them up for the ultimate seriously hot summer business look.

Sigsbee2 High Heel Open-Toe Platform - Red Bruner High Heel Platform Sandal - Black

Wood you dare to own a pair…

Like Sixty Seven by Mustang we must bring attention to all Report Signature’s styles that are also selling at 30% off! We’d like to continue or wooden heel love fest by paying homage to the mother of all woods- the Sigsbee2 High Heel Open Toe Platform. This car stopping head turning vivacious red platformed clog will have all onlookers taking double takes. Report Signature’s Bruner High Heel Platform surely does not trail far behind. You have not lived without having walked in these gotta have killer heels.

By Christine Suero