Archive for the ‘As Seen In…’ Category

Sundance & Social Media Sorel Style

Friday, January 27th, 2012

sorel

Sundance & Social Media Sorel Style

“Now through January 29, consumers have a chance to score customized lace plate boot accessories and a pair of Sorels, compete in a Polyvore Style Challenge, and get real-time updates from the festival” (Yahoo). Bringing the Sundance excitement to their Facebook fans,  Sorel is giving users the exclusive opportunity to create custom lace plates using their ‘Decked Out. Laced Up.’ Facebook tab. As it they weren’t active enough in their social media endeavors, Sorel recently launched a Polyvore style challenge; “through SOREL’s Polyvore Facebook Tab, the boot brand asks consumers to create looks from a closet curated in collaboration with Alex Frank, style editor of The FADER, a music, culture and style publication. The top 10 consumer-created looks will win a pair of SOREL boots and one winner will receive boots plus a $300 gift card to shop the look” (Yahoo).

Don’t let the celebs get all the Sorel star treatment, shop Sorel!

Source: Yahoo

By: Ashley Tschudin

 

Men’s Style: As Seen On….Californication

Friday, January 13th, 2012

hank moody

For those who may not know, Hank Moody is the main character of the show Californication and is the smoothest ladies man currently on television.  So what’s Hanks story?

Occupation: Writer

Signature look: Black T Shirt and dark denim jeans paired with a sport jacket (Dressed Up) up or a leather jacket (Casual) and of course his signature sunglasses and Blundstone boots.

The Hank Moody look is easily achievable with the help of Blundstone, but whether or not it’ll improve your robot-like approach to women is whole other story.

By: Styleopedia

As Seen In… People StyleWatch

Wednesday, January 11th, 2012

people stylewatch

They may not be ideal for New York winter weather but if you’re lucky enough to live in a warm weather climate, take People StyleWatch‘s OTBT recommendation. In the February issue, fashion model Selita Ebanks poses for the camera in an outfit that….doesn’t exactly fit everyone’s budget. Idolizing the fashion model is easy with ‘The Look” for less featuring OTBT leather platforms.

OTBT stands for “Off the Beaten Track” and are made specifically in mind with those who like traveling for the sake of traveling — no maps, no paths, no plans. OTBT shoes are  constructed with the highest quality materials, authentic colors, and a tough “anything proof” sole, making travel style easy and affordable. Whether you’re attending a brunch or off to Europe, OTBT platform sandals are model approved!

{Shop OTBT}

By: Ashley Tschudin

As Seen In…OK!

Tuesday, January 10th, 2012

yosi samra

We may have had it up to HERE (raises hand above head) w/ the Twilight tweens, but we can’t get enough of OK!’s ‘Hot This Week’ lists. This week, along with DL1961 denim and Lauren Merkin clutches, OK! recommends a dose of  Yosi Samra flats to alleviate midweek blues.

An extension of the J. Loren company, Yosi Samra is the namesake of the designer of the brand. For the past thirty years, the Samra family has stayed busy creating a wide selection; with their son continuing the tradition. Boldly choosing to work on the family business over school, Samra has proven that he ultimately made the right decision. His brand focuses on all of the important aspects of business, including a focus on customer satisfaction. Yosi Samra’s footwear is unique while never sacrificing style, proving his line is a truly great collection of footwear loved by not only Jessica Alba and Ashley Greene but now YOU!

{Shop Yosi Samra}

By: Ashley Tschudin

How To: Winter Boot Care 101

Wednesday, December 21st, 2011

allure magazine

In a recent interview with Brian Atwood, a well-known American shoe designer with raw shoe sex appeal, Allure Magazine got Atwood to dish on boot care.

Choose Wisely: To get the best worn-in look, choose boots with a visible grain that are brown, black, or gray.  Soft nubuck and flat, shiny, calf leather boots are so delicate they will end up showing more damage.

Take Precautions: Atwood stated that as soon as you purchase those fabulous new boots, take them home and waterproof them with a leather or suede spray immediately. Waterproofing helps form a barrier by adding a water-resistant film to the outside of the boot, that in turn shields the leather. (Shop Boot Care)

 Dry Out: If your boots do ever get wet, keep the shape of the boot by stuffing the toes as soon as possible (Some suggestions include socks, towels, or newspaper). When the boots have dried completely, buff away salt with a damp towel.

Spare the Sole: Extend the life of your boots by having a shoe shop attach a rubber toe tip and heel tap to your boots. Costly? Think again!

Make Amends: Winter boots do require a bit of maintenance. Polish boots at least once a month and be sure to cover up scratches by using a dab of neutral leather buffing cream and a chamois. On suede boots, use a soft brush to buff away dirt and lift the nap. For lighter color boots, rub away scuffs with a damp cloth.

Store Your Boots Properly: When spring comes, replace the heel taps and give the boots a good polish. Stuff the toes with paper and put plastic boot trees in the boots to help keep the leg shape as well as prevent creasing.

Information Source: Allure Magazine, January 2012 issue, pg 46.  Interview by: Brooke Le Poer Treno

 By: Cindy Batchelor

As Seen In… People StyleWatch

Tuesday, December 20th, 2011

paris hilton

A huge thanks to the editors behind People StyleWatch for consistently supporting DNA Footwear and our vast selection of brands. Their December issue is fun-filled with holiday gift ideas from beauty to footwear. One such “Perfect Pair’ featured in their holiday issue is the Paris Hilton “Spelled” satin pump with crystal embellishment.

It’s the season of not only gift-giving but party attending as well, meaning we want to help you (along with StyleWatch‘s assistance) find the holiday high heel to mix and match with your favorite bags. The Paris Hilton “Spelled” pump is available in grey, magenta, turquoise, and black — all with a satin finish. The crystal embellishment on the heel adds a hint of femininity and glitz.

Go glam with DNA Footwear, StyleWatch, and Paris Hilton this December!

{Shop Paris Hilton}

By: Ashley Tschudin

Get the Blogger Look: Featuring M Loves M & Blowfish

Monday, December 19th, 2011

blowfishWith thousands of blogs stored in our Google Reader, coming across your favorite blogger in one of your favorite shoe brands is a welcome surprise. Mara of M Loves M effortlessly outfits herself in the Blowfish Wycliffe Mid Heel Bootie styled with a gold sequin skirt (how festive!), grey turtleneck, tights, and tribal knit — the perfect holiday inspired winter look.

You too can bundle up this winter in turtlenecks, chunky knits, and ankle booties, all you need is a little inspiration in the form of M Loves M. The Wycliffe Blowfish Booties  are the perfect lace-ups with just the right amount of heel (not advised for snow), making them ideal for a day gift-shopping or for holiday parties!

{Get the Blogger Look}

By: Ashley Tschudin

As Seen In…Nylon

Saturday, December 17th, 2011

palladium

Palladium was founded in 1920 in the fledgling aviation industry to make tires.  Their expertise was so advanced that soon the majority of Europe’s aircraft were using Palladium tires. After World War I, the demand for tires died down, thus Palladium decided to open a plant in Pont De Cheruy, France to start producing footwear.

As the Nylon Nov. 2011 Diary states, “For winter ’11 Palladium introduces the Pilot Collection, featuring 100 percent Australian wool linings for soft comfort and winter warmth. With the signature fold-over collar, these boots are as functional as they are stylish.”

Leave it to Nylon to feature only the best of the best in their Diary.

{Shop Palladium}

By: Ashley Tschudin

Street Style: Footwear Edition

Friday, December 16th, 2011

street style

Since it’s Friday we figured we’d inspire you for your weekend wardrobe with a street style footwear edition roundup. Street Style photography blogs like Mr Newton, The Locals, Street Peeper, Face Hunter, Jak and Jil, Hanneli, and The Sartorialist have continuously inspired us to push footwear boundaries.

It’s easy to get lost among a crowd at Fashion Week but when you’re going about your day walking to and from the city only to be approached by a street style photographer, you’ve made it. Grabbing the eye of a photographer isn’t always easy but when you’re wearing eye popping shoes you’re sure to be snapped. Think bold, bright, and atypical with your footwear and you will see your face (or feet) among the street style elite.

Photography Sources: Bing, Pinterest, Tumblr, Aforementioned Blogs

By: Ashley Tschudin

Accessory Spotlight: LiftKits

Wednesday, December 14th, 2011

liftkits

Looking for the perfect stocking stuffer for the shoe fanatic in your life? Help your friends and family step up their shoe game with LiftKits, the height increasing insoles for men and women.

As (un)seen on Hollywood’s hottest celebrities, LiftKits instantly and naturally increase height up to two full inches. Available in two versions, Lo-tops and High-tops, the individual can determine just how much lift they need. Not only do they increase height but they also decrease pressure on joints and relieve spinal pressure. No more aches and paints from a long day in high heels!

Boost both your height and your confidence with LiftKits this holiday season!

{Shop LiftKits}

By: Ashley Tschudin