Brand Crush: Shell..

Nata

The day we have been waiting for has finally arrived! The new Shellys London Fall 2014 collection is here and in stock both in our Manhattan and Brooklyn stores, and online at dnafootwear.com. With nine new styles (including the four we already had in stock) it’s going to be hard to choose the best pair for your

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Friday’s Wit..

The Style Worthwhile Nike

Welcome to the newest installment of our Friday’s With series where we interview some of our favorite up-and-coming fashion bloggers about fashion, style inspiration and of course, shoes! Today we’d like to introduce Jacquelyn, the fierce style force behind Vancouver based blog The Style Worthwhile. Read on for recommendation for some great fall boots, fashion

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Wolverine Centenni..

wolverine

A signature product for Wolverine and 20th century work-wear, when introduced in 1914 the 1000 Mile Boot was – for lack of a better term a game changer. Thanks to the brands unique tanning methods and design, the 1000 Mile boot earned its name by delivering a soft yet durable construction, said to give you

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Volley Australia O..

140403_SHOT17_051 - Copy

Dubbed “The Sole of Australia” Volley was born when Aussie tennis legend, Adrian Quist won the Davis Cup in a pair of borrowed boat shoes. He later went on to emulate the boat shoes unique herringbone outsole pattern (a perfect design for the tennis court), and the Volley was born. Like most throwbacks, Volley and

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Just in: John Varv..

John Varvatos 1

While in the past DNA Footwear has carried only the “Converse by John Varvatos” series, for the first time in DNA history we’re stocking select footwear options from both the Varvatos U.S.A and LUXE collections. Coming from the Motor City, it’s no wonder John Varvatos draws inspiration from legends like Iggy Pop, Alice Copper and many

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Friday’s Wit..

TGIF! We hope you liked last week’s Friday interview with Alexandra from She Is Red. Today we are psyched to share our interview with Larz, the author and style queen behind the fabulous Livin’ Like Larz. What is Livin’ Like Larz about? I’ve always been one to chase my dreams. You could say I’m a

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Just In: Vans Back..

Vans lifestlye

While the Cali original is best known for their classic footwear options like the Sk8-Hi, Slip-on and of course the Authentic and Era, that doesn’t mean Vans is a stranger to accessories. Here we get a look at three backpack styles perfect for the fall, the Van Doren II, Authentic II and the Realm. The

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DNA Footwear Soho ..

Soho Store Interior

This week on Warehouse 242, the official DNA Footwear blog, we are highlighting our newest DNA Footwear store in Soho. Today read more for an interview with the wonderful staff at DNA Soho and for the entire week follow along on our Instagram for #DNAtakeover photos featuring the store and it’s Manhattan neighborhood! What’s the

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Friday’s wit..

She Is Red Alexandra

Welcome to our newest installment of the DNA Footwear series Fridays With. We are thrilled at the opportunity to interview our favorite up-and-coming fashion bloggers about their style and favorite footwear. This week we were excited to talk with Andrea Amarotico, the writer and founder behind She is Red. For previous interviews please follow this link for more!

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Shop Social with D..

f14-womens-slipon-63

With all of the new product arriving daily to our Brooklyn warehouse, it’s hard to keep track of all the new inventory that line up the isles of the office. Lucky for you, we have been snapping photos of all our favorite products and sharing them on our Instagram feed. Even for us it’s hard to keep in

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