Asics

Asics is one of the leading brands in sport apparel in America. Asics was started in Japan by a Kihachiro Onitsuka in 1949 under a different name. In the 70's Onitsuka decided to name his company Asics as an acronym for a famous Latin phrase "Anima Sana In Corpore Sano" which means "A sound mind in a sound body" – his motto being that exercising should be a way of living a healthier happier life. It was then that his brand was brought to the United States and quickly succeeded. By 2010 Asics has won a great number of awards and placed highest in many ratings including in 2009 Highest Rating in Tennis Magazine, Editor's Choice Award from Runner's World and Top Honors from Runner's World at the 2009 Shoe Summit. Asics motto of introducing fitness and health into everyday life stays true, not only with their running shoes, but also with their sport casual shoes. With bright colors and hip silhouettes, Asics makes shoes that can be worn with jeans out at night, as well as to exercise. They come in a very wide variety of colors and styles, and no matter how stylish they are they remain comfortable and in line with the motto of "a sound mind in a sound body".